We get it. A few weeks ago, you were stocking up on school supplies for your kids. Last weekend, you spotted Christmas trees and Hanukkah menorahs crammed next to the Halloween pumpkins at your local warehouse store. October has just begun, and retailers are already gearing up for a busy holiday shopping season. In 2013, holiday ecommerce sales skyrocketed to $83 billion, accounting for approximately 15% of total holiday sales. And you know that online shoppers are an impatient bunch. They experience the slightest bit of slowness or downtime on your site, and they’re buying from your competitor’s website before you can say, “Happy Holidays!” No need to fret – the team at HOSTING has your back. Following are some tips to ensure your system can handle spikes from holiday traffic.
Measure and retain historical network data including daily network traffic load and traffic peaks.
By reviewing past records and metrics, you can get an estimate of peak traffic volumes and build an infrastructure that can accommodate spikes in traffic.
Establish a Recovery Point Objective (RPO).
A recovery point objective is the maximum tolerable period in which data might be lost from an IT service due to a major incident, such as Black Friday or Cyber Monday. Setting an RPO helps establish limits for downtime your organization can handle, without losing business. Once a downtime is known, you can choose the disaster recovery and failover option that is best suited for your specific needs. Some options include:
- Leveraging multiple servers that are geographically dispersed
- Using standby servers that can be deployed and put into production on demand in the event of failures in the primary server
- Using remote locations for backing up data in case of downtime
Use synthetic transaction monitoring to measure response time, availability and uptime 24 x 7.
Consider adding load balancing services while you’re at it. Load balancing distributes workloads across multiple computing resources. It helps optimize resource use, maximize throughput, minimize response time, and avoid overloading any single resource.
Test your system. Test it again.
That old saying, “an ounce of prevention . . .” actually works. And there are plenty of tools available that can simulate large volumes of load, so you can test your website’s performance multiple times.
If you’re wondering how you’ll find time to complete all these activities and still get your holiday cards in the mail, HOSTING has the answer. The HOSTING Cloud Replication Solution connects your on premises and cloud-based environments with our recovery infrastructure for off-site data replication and continuous application availability. Our recovery environment provides a remote, secure copy of data applications with failover and failback capabilities to bring them up to speed in as little as 15 minutes. Key features include:
- Customizable recovery plans
- Non-disruptive testing via the HOSTING Customer Portal
- Push-button test and failover via the HOSTING Customer Portal
- White glove onboarding, including a successful test
- Recovery Point Objective (RPO) adherence monitored by HOSTING cloud experts
All of HOSTING’s monitoring solutions are delivered through our Customer Portal, providing customers with an at-a-glance view of current website availability, performance metrics, trending data and historical data. Engage with HOSTING and keep a pulse on your applications, optimize your online presence and plan for future growth. So the only surprises you receive during the holidays are found under your tree.
Want to keep your customers happy, and your holidays merry and bright? Contact our cloud solution experts anytime. They stand ready to help you assess your current network infrastructure and ensure it’s ready for the holiday rush.