Five Business Benefits of Application Performance Monitoring

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Of all the tools at an IT department’s disposal, application performance monitoring (APM) can have the most impact on an organization’s bottom line. Why? Because the right APM can proactively identify and address performance issues before they cause response time delays, impact employee productivity and erode customer loyalty. It can also generate a historical database of performance trends, allowing IT teams to identify and narrow down root causes of performance issues. But that’s just the tip of the iceberg. Keep reading to learn about the five business benefits that application performance monitoring delivers.

Application performance monitoring helps reduce revenue risk

In today’s on-demand economy, gaining or losing customer loyalty is often just a mouse click away. For example, during the shopping frenzy known as Black Friday, a failed IT component in an ecommerce system can lead to lost sales and abandoned shopping carts. An application performance monitoring system can proactively identify when system performance levels degrade, so that IT can swiftly address the issue, ensuring that shopping carts make it to check-out.

It improves business continuity

Downtime is simply not an option for the majority of businesses. Disruption in business performance can lead to lost revenue and productivity, regulatory fines, damage to brand reputation and loss of customer loyalty. Companies that invest in APM realize an improved level of business continuity via high availability of core services, more efficient troubleshooting of issues and safer upgrades and changes to the application infrastructure. Combined with an IT operations analytics solution, APM provides actionable insights that allow IT teams to effectively predict and prevent downtime. And some IT experts estimate that many companies see up to 60-70% reduction in downtime and in business impact by using APM solutions to optimize their operations.

Application performance monitoring can enhance the customer experience

One of the main benefits of APM is generating satisfaction and loyalty among your internal and external customers. With external-facing sites, end users will only put up with a slow performing application for a minute before clicking on competitors’ sites. In internal applications, a slow application will result in an uptick of support calls and lost productivity. Either way, companies lose revenue. An APM allows organizations to stay ahead of potential performance issues so that systems hum along and customers don’t stray to a competitor’s site.

Companies realize higher productivity through application performance monitoring

One of the chief complaints we hear from IT leaders is that they are constantly immersed in the “daily duties” of managing an application infrastructure. As a result strategic initiatives are often postponed or eliminated entirely. Application monitoring tools provide IT teams with a “birdseye” view of what is going on in their environment. APM provides proactive notifications of what needs to be fixed, before employees and customers are impacted. As a result, IT leaders can deploy resources smartly to adjust memory, restart services and so on – while having time to focus on strategic, revenue-generating initiatives.

It can also foster innovation

When applications are proactively managed, IT teams don’t have to deal with as many fire drills. APM fosters better collaboration and knowledge sharing among different departments such as DevOps, Support, Operations and Application Development. As a result, issues and recurring problems can be resolve more quickly without unnecessary fire drills.This frees up their time to deliver innovative solutions that address existing business challenges or take advantage of potential opportunities

Performance issues keeping your company from achieving its business goals? HOSTING Availability and Capacity MonitoringTM solutions deliver a comprehensive, unified view of systems to monitor resource availability and capacity usage, reducing downtime risk and helping to ensure a consistently positive customer experience. Call HOSTING today and to get started on a customized performance optimization plan.

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