Cloud-based software brings new faces into corporate tech decisions

Cloud-based software is bringing new faces into corporate tech decisions and changing the role of IT

Denver Business Journal, May 17, 2013 – The increasingly consumer-friendly design of business software and the ability for someone to simply subscribe to cloud computing services is shifting how U.S. businesses use technology and altering the profession of corporate IT.

Today, it’s not always IT departments working with vendors to harness the potential of cloud computing for their business. It’s often corporate marketing chiefs, or individual employees in a corporate department, buying subscriptions to powerful software platforms available “in the cloud” via the Internet.

“It used to be ‘Oh, that’s a techie thing; give it to the CTO to handle’,” said Art Zeile, CEO and founder of Hosting. “These days, we talk to a lot of marketing officers and others at companies.”

Similarly, when Denver-based TrackVia Inc. lands a new subscriber, it’s often an individual worker who’s found TrackVia’s online business tools and made their own app to use in their job without involving someone from an IT department.

Hosting — headquartered in Denver, where 80 of its 370 employee work — hosts the software that client companies move to the cloud. In addition to managing six U.S. data centers that are home to client software, Hosting’s 250 software engineers help clients — usually large companies, many in e-commerce or entertainment — integrate cloud technology, introduce apps for employees or customers and do other functions.

Chief marketing officers at many of Hosting’s clients are involved with shifting IT to the cloud because they oversee the aspects of a business that customers see, and increasingly that means websites, software apps and other technology. The marketing department is often also armed with a big budget and authority to direct technology deployment because they work in revenue-generating parts of the business, Zeile said


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