Cloud providers become cloud security providers

Alan Shimel of Network World shares his insights: “It was interesting how cloud providers exhibited their security chops at RSA.”

Network World, March 7, 2013 – An interesting thing I saw at RSA this year was at the Alert Logic partner pavilion on the show floor. Alert Logic had five of their leading cloud/hosting provider partners exhibiting with them. The five were: Rackspace, SunGard Availability Services, Navisite, Hosting (formerly Hosting.com) and Datapipe. If I told you the five of these companies were at RSA, you would have probably assumed that they were in attendance seeking to learn more about security and new trends in security. You probably would not have thought that they were there as security providers themselves. However, that is exactly what they are and what they were there doing.

 

Managed cloud hosting provider HOSTING announced on Tuesday that it has dropped the “dotcom” from its name, and has launched a new logo and branding in order to reinforce its focus on the midsize enterprise market.
While HOSTING no longer calls itself Hosting.com, it still has the same domain name. Its new logo is symbolic of the compass rose, which it says represents its commitment to serve as a “trusted guide; to help enterprises chart their unique course through the ever-changing IT landscape and into the cloud.”
The rebranding comes after HOSTING has expanded its services and expertise with several acquisitions, including the acquisition of managed hosting provider NeoSpire in October 2011. With the acquisitions, HOSTING says it felt the need to create a new, common identity internally and externally.

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