Hosting.com Drops ‘Dotcom’ from Name, Rebrands as HOSTING

HOSTING announced on Tuesday that it has dropped the “dotcom” from its name, and has launched a new logo and branding.

Web Host Industry Review, February 12, 2013 – Managed cloud hosting provider HOSTING announced on Tuesday that it has dropped the “dotcom” from its name, and has launched a new logo and branding in order to reinforce its focus on the midsize enterprise market.

The rebranding comes after HOSTING has expanded its services and expertise with several acquisitions, including the acquisition of managed hosting provider NeoSpire in October 2011. With the acquisitions, HOSTING says it felt the need to create a new, common identity internally and externally.

Managed cloud hosting provider HOSTING announced on Tuesday that it has dropped the “dotcom” from its name, and has launched a new logo and branding in order to reinforce its focus on the midsize enterprise market.
While HOSTING no longer calls itself Hosting.com, it still has the same domain name. Its new logo is symbolic of the compass rose, which it says represents its commitment to serve as a “trusted guide; to help enterprises chart their unique course through the ever-changing IT landscape and into the cloud.”
The rebranding comes after HOSTING has expanded its services and expertise with several acquisitions, including the acquisition of managed hosting provider NeoSpire in October 2011. With the acquisitions, HOSTING says it felt the need to create a new, common identity internally and externally.

 

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