451 Research is a division of leading global analyst and data company The 451 Group, and is focused on the business of enterprise IT innovation. Al Sadowski, Senior Analyst at 451 Research, offers this report on HOSTING.
451 Research, March 12, 2013 – In February, managed hosting provider Hosting.com completed a re-branding exercise to become HOSTING. The company has a new name, a new logo, new additions to the executive team and it claims its new branding reinforces its commitment to midsized enterprises running mission-critical applications in the cloud. It is backed by a solid SLA.
After acquiring rival managing hosting provider NeoSpire and adding HostMySite, HOSTING executed the re-branding effort in order to create a common identity internally and externally. The company’s new logo and website have a navigation theme that HOSTING claims represents its mission to help businesses steer through the cloud technology landscape.